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Comments from Guests
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Haley Rushing - It's Not What You Sell, It's What You Stand For |
I thoroughly enjoyed the dialogue with Brad – only problem was how quickly the hour flew by. As an author, I really appreciated Brad's genuine familiarity and engagement with the fundamental idea of Purpose and how building an organization to make a difference in the world is the key to developing a high performing organization on so many fronts. I think Brad has earned an honorary degree in Purposology. Thanks for the great hour together!
-Haley Rushing, Chief Purposologist, co-author of It's not what you sell, it's what you stand for.
Listen to the interview with Haley |
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Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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