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Comments from Guests
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Michael Hugos - Business Agility: Sustainable Prosperity in a Relentlessly Competitive World |
It was my pleasure to be a guest on the Brad Brooks Show. Brad had clearly taken the time to read my book and he demonstrated a talent for zeroing in on my key ideas. His questions were thoughtful and they addressed important business realities people are dealing with these days. My interview with Brad gave me the opportunity to wax poetic on topics I am very passionate about. Michael Hugos
Author of Business Agility: Sustainable Prosperity in a Relentlessly Competitive World Listen to the interview with Michael
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Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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