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Comments from Guests
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Mark Herman - Wargaming for Leaders |
First off let me say what a pleasure it was appearing on your show. Brad is an amazing interviewer who is clearly going places. I have had numerous interviews over 30 years and none were as enjoyable as this one. Thank you for asking such insightful questions, I really enjoyed the hour. I know Rob and Mark (my co-authors) appreciate the opportunity you gave us to tell our story. Mark Herman
Author of Wargaming for Leaders Listen to the interview with Mark
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Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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