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Comments from Guests

Martin Yate - Knock 'Em Dead
Thanks for the invitation to join Brad Brooks. Great show, I've been doing radio for 24 years and long ago came to the conclusion that you can only be as good as the host;  Brad Brooks is superb, really tuned in to the issues, I very very rarely come across such an acute mind. It was entirely my pleasure even if meant staying up past my bedtime ;-)

All the best


Martin Yate, CPC
Over thirty years in career management
Author 10 books published in 24 languages
Knock em Dead 2008, the Ultimate Job Search Guide.

Listen to the interview with Martin
Haley Rushing - It's Not What You Sell, It's What You Stand For PDF Print E-mail
Brad Brooks - Haley Rushing - It's Not What You Sell

Salespeople struggle for a point of differentiation in the market.  What makes you, you company and your product special. 

Instead of focusing on adding features, Haley Rushing and Roy M. Spence Jr. suggest that it's not what you sell, but rather what you stand for.

Haley and Brad discuss this concept and how it actually applies in the real world.

Comment from Haley Rushing

I thoroughly enjoyed the dialogue with Brad – only problem was how quickly the hour flew by.  As an author, I really appreciated Brad's genuine familiarity and engagement with the fundamental idea of Purpose and how building an organization to make a difference in the world is the key to developing a high performing organization on so many fronts.  I think Brad has earned an honorary degree in Purposology.  Thanks for the great hour together!  

-Haley Rushing, Chief Purposologist, co-author of It's not what you sell, it's what you stand for.

Links:

www.itsnotwhatyousell.com

Books:

It's Not What You Sell, It's What You Stand For(MP3)(Unabr.)

Other interviews you may enjoy:

June 29, 2008 - Frank Rumbauskas - Never Cold Call Again

November 9, 2008 - John Gerzema - The Brand Bubble

October 19, 2008 - Joseph Michelli - The New Gold Standard

October 12, 2008 - Norm Brodsky - The Knack

It's Not What You Sell